Enterprise software has come a long way. In the beginning, it was the purview of a select, exclusive group. Running on mainframe computers and accessed through green-screen terminals, software had an almost mystical quality to it—those applications were few and far in between. Fast forward through the client-server, web, mobile, and IoT eras and software has become much, much more abundant. Indeed, software is “eating the world,” to quote Marc Andreessen.
- By 2017, enterprises making decisions controlled by differentiated algorithms will achieve a 5% to 10% increase in revenue
- By 2018, 40% of digital commerce sites will use price optimization algorithms and configure/price/quote tools to dynamically calculate and deliver product pricing.
- By 2020, poor customer experiences will destroy 30% of digital business projects.