Business Intelligence and Analytics

Business intelligence focuses on measuring past performance to guide business decisions, while business analytics looks at data to understand the reasons for performance and also predict future scenarios. Today, it is no longer enough to have business intelligence capabilities alone in order to succeed in the market.  Along with a view of the past, organizations need to be able to analyze the data that is available to them to predict future events or discover patterns. 
 
Marlabs’ Business Intelligence and Analytics practice can support customers’ needs throughout the information management lifecycle. As a vendor-agnostic and holistic service provider with expertise in a range of tools and technologies, we can help clients make informed decisions to employ the right technologies that align with their business needs.
 
Marlabs Business Intelligence and Analytics practice provides innovative solutions to enterprises, helping them keep up with the rapidly changing business environment. Marlabs can build solutions that integrate easily with legacy systems and deliver smart, multi-layered, and real-time analytics for swift and practical decision-making.  We leverage our experience, industry best practices and tools, and expert team of architects, consultants, and developers to provide business solutions that provide high ROI.

 

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Business Intelligence and Analytics

Business intelligence focuses on measuring past performance to guide business decisions, while business analytics looks at data to understand the reasons for performance and also predict future scenarios. Today, it is no longer enough to have business intelligence capabilities alone in order to succeed in the market.  Along with a view of the past, organizations need to be able to analyze the data that is available to them to predict future events or discover patterns. 
 
Marlabs’ Business Intelligence and Analytics practice can support customers’ needs throughout the information management lifecycle. As a vendor-agnostic and holistic service provider with expertise in a range of tools and technologies, we can help clients make informed decisions to employ the right technologies that align with their business needs.
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While investments in business intelligence and analytics are essential for success, often the return on such investments is not easy to quantify. This is a major challenge faced by businesses while budgeting and justifying additional investment. We assess customers’ BI-Analytics systems in the context of their industry and business to provide a business case for recommending the analytics strategy to senior executives. Our assessment provides a comparative analysis of competitors and an unbiased observation of customers’ business processes. Based on the assessment, our BI experts recommend the future course of action with a detailed roadmap to guide customers towards their goal. We can also review the existing BI roadmaps to recommend course corrections.

Case Study
Marlabs built a new data warehouse to monitor four major areas: financials, business leads, events, and classes. This increased the visibility into trends and performance.
The discipline of data science encompasses many mathematically rigorous techniques that incorporate the best of algorithmic statistical analysis and technology. Marlabs can add value to customers’ business intelligence & analytics efforts by leveraging data science techniques in addition to our business intelligence, data warehousing, and big data capabilities. Marlabs’ data science services are customized to meet customer requirements and focus on predictive analysis, data mining, industry and business process analysis, statistical analysis, complex and unstructured data analytics, and visual analytics.  Our data science services focus on business challenges related to market segmentation, pricing and purchase models, customer preference, loyalty, social network analysis, pattern recognition and machine learning. Marlabs’ data science experts leverage advanced big data tools and technologies such as Hadoop, Python, MongoDB, Cassandra, MapReduce, Pig, Hive, Natural Language Processing (NLP), Machine Learning, Columnar databases, NoSQL, Impala, Pentaho, Talend, SAS, Tableau, and Qlikview to derive business insights that matter.
Case Study
Marlabs designed, developed and implemented a 'first of its kind' advertising data warehouse that seamlessly integrates information such as advertising schedules, activity and spend, sales, ratings, and customer satisfaction from disparate sources.
 

 

Marlabs BI consultancy services provide significant insights from structured, semi-structured, and unstructured data by leveraging advanced analytics and reporting tools. Our team of BI experts helps customers choose top-class custom-made as well as ready-to-use BI tools, enhance and deploy them to gain insight into customer behavior, brand image, competition, operations, and market potential.

We help our customers understand the advantages of their BI solutions by working with them through the change management process in the deployment phase. Our specific solutions help customers benefit from advanced data analytics. Our solutions comprise business intelligence assessments, planning and roadmaps, selection of tools and technologies, prototyping, data migration and integration, design and enhancement of architecture, development of analytics dashboard and reporting automation, and support for MDM and data governance.

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Case Study
Marlabs developed a single, integrated, and Web-based information management system to generate reports, dashboards, and scorecards for a leading international network of quality, innovative institutions of higher education.

Marlabs BI architecture solution provides organizations real-time access and complete control of their data, helping them make changes quickly and easily. This is cost effective due to reduced ETL licensing fees, design, and development expenses. It also decreases maintenance and enhances functionality. Availability of real-time data enables businesses to use information when required. After implementation, the BI solution will be self-sufficient without any dependency on IT.

Case Study
Marlabs developed a single, integrated, and Web-based information management system to generate reports, dashboards, and scorecards for a leading international network of quality, innovative institutions of higher education.

 

Advances in digital technology helps organizations utilize interactive dashboards to review performance and trends. This is an opportunity as well as a challenge. Marlabs consulting and development specialists use advanced BI applications and tools to help organizations access snapshot views of departments such as sales, marketing, ERP, CRM, and finance. This helps them analyze data with ease and make decisions faster.

Case Study
Marlabs developed a single, integrated, and Web-based information management system to generate reports, dashboards, and scorecards for a leading international network of quality, innovative institutions of higher education.

 

There are many sources of data—both external and internal. Visualization tools empower end users to understand the information content of data better, generate mashups, and manipulate and explore data for better decision making. Capabilities of these tools include advanced filtering, guided navigation, interactive analytics, visual data exploration, ad-hoc interactive reporting, and geospatial analysis. Tools available today include QlikView, Tableau, WebFOCUS, MicroStrategy Analytics platform, SAP Business Intelligence solutions, Microsoft Power View, and Power Map. 
 
Marlabs helps customers realize the full power of these tools and generate business value from data. Leveraging a consultative, best practices driven approach, our team will analyze the business requirements of customers and build the right data visualization solution. By pulling actionable insights from the data, we will help accelerate decision making so as to raise productivity and competitiveness.
Case Study
Marlabs designed, developed and implemented a 'first of its kind' advertising data warehouse that seamlessly integrates information such as advertising schedules, activity and spend, sales, ratings, and customer satisfaction from disparate sources.
 

 

Mastery of Your Data: Easy as 1-2-3 with WebFOCUS Express

The cost of the tool itself may be an obstacle. However, a scalable, efficient, and cost effective business intelligence tool can eliminate these problems. This is where WebFOCUS Express from Information Builders can add value. Data may not always be readily available to all those who need it. If available, it may not be in a format that can be easily analyzed. It often requires some heavy lifting to get accurate up-to-date snapshot of information in the form of dashboards and reports.
While BI tools can help, typical prerequisites could slow things down: 
  • Sourcing, integrating, cleaning, and aggregating data for the tool to process
  • Creating a comprehensive data model with consistent definitions and rules.

 

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Case Study
Marlabs designed, developed and implemented a 'first of its kind' advertising data warehouse that seamlessly integrates information such as advertising schedules, activity and spend, sales, ratings, and customer satisfaction from disparate sources.
 

 

Case Studies

  1. Deploying Cognos to SharePoint facilitates data-driven decisions
  2. Data Warehouse helps navigate critical business transformation
  3. Advertising data warehouse enhances campaigns with improved market analysis
  4. Salesforce CRM implementation increases and aligns sales and customer service efficiency

Resources

  1. Rajesh Ramaswamy on DW-BI Analytics
  2. Company fact sheet
  3. Big Data and Hadoop
  4. Collaboration Platform for Hospitality in the Digital Age